Becoming a Global Brand
Shin Ramyun, sold in more than 100 countries around the globe leading the K-Food craze, is growing ever more popular as the world’s best instant noodle for its unrivaled competitive edge in taste, quality, and customer value. Shin Ramyun Black ranked as the world’s best instant noodle in 2020, and we followed up with our premium and diverse localization strategies to keep strengthening Shin Ramyun’s brand power, achieving reliable growth to reach the No.1 position in market share.
LOCALIZATION
To appeal to the palate of global consumers, Nongshim chose to pursue localization strategy. Diversifying the flavor base in sync with distinctive country-specific characteristics, we deliver never-before-possible qualities along with familiar ones. New localized products launched through joint development with various distributors also help our strengthen competitive edge.
Shin Ramyun Package Timeline
1986
Shin Ramyun Meal Noodle Release
Shin Ramyun Noodle is the pinnacle of success that marked the beginning of Shin noodle brand. This savory premium noodle captured the people’s love for instant noodles by introducing a flavor that still remains exceptional.
1997
Shin Ramyun Cup Noodle Release
The Shin Ramyun Cup Noodle became an instant sensation upon its release. Both the consumers and noodle lover alike could now easily have access to the savory cuisine anytime anywhere.
1988
Shin Ramyun Big Bowl Noodle Release
Shin Ramyun Big Bowl took the success of Shin Ramyun Cup Noodle and made it bigger. The Big Bowl offered its same premium flavor to those with big appetites. The Shin Big Bowl has the same lasting qualities provided by Shin Noodle history.
2001
Shin Ramyun Bowl Noodle Release
Taking on the same qualities and taste of its predecessor, Shin Ramyun bowl Noodle provides a high quantity blend of spices, a savory beef broth and fresh vegetables to the consumer.
2009
Shin Ramyun “Mini” Cup Release
Shin Ramyun introduced another innovative package size that took a step forward in sharing the #1 noodle in foreign countries. Shin Ramyun Noodle “mini” Cup provided a convenient bowl with the fantastic harmony of flavors of red pepper and beef broth that allowed consumers to continually love Shin Noodle.
2011
Shin Ramyun Black Meal Noodle Release
Nongshim added another great product in line with the Shin brand with the release of Shin Ramyun Black. Shin Ramyun Black is known for its thick, meaty broth complemented with the garlic and vegetables that gives the original Shin ramyun a deeper flavor.
2012
Shin Ramyun Black Cup Noodle Release
Adding to success of Shin Black, Nongshim released a cup product filled with the Shin Black Noodle. Following the creamier and richer broth of its first release, the cup featured the same amazing taste in a compact portable cup.
1986
Shin Ramyun Meal Noodle Release
Shin Ramyun Noodle is the pinnacle of success that marked the beginning of Shin noodle brand. This savory premium noodle captured the people’s love for instant noodles by introducing a flavor that still remains exceptional.
1997
Shin Ramyun Cup Noodle Release
The Shin Ramyun Cup Noodle became an instant sensation upon its release. Both the consumers and noodle lover alike could now easily have access to the savory cuisine anytime anywhere.
1988
Shin Ramyun Big Bowl Noodle Release
Shin Ramyun Big Bowl took the success of Shin Ramyun Cup Noodle and made it bigger. The Big Bowl offered its same premium flavor to those with big appetites. The Shin Big Bowl has the same lasting qualities provided by Shin Noodle history.
2001
Shin Ramyun Bowl Noodle Release
Taking on the same qualities and taste of its predecessor, Shin Ramyun bowl Noodle provides a high quantity blend of spices, a savory beef broth and fresh vegetables to the consumer.
2009
Shin Ramyun “Mini” Cup Release
Shin Ramyun introduced another innovative package size that took a step forward in sharing the #1 noodle in foreign countries. Shin Ramyun Noodle “mini” Cup provided a convenient bowl with the fantastic harmony of flavors of red pepper and beef broth that allowed consumers to continually love Shin Noodle.
2011
Shin Ramyun Black Meal Noodle Release
Nongshim added another great product in line with the Shin brand with the release of Shin Ramyun Black. Shin Ramyun Black is known for its thick, meaty broth complemented with the garlic and vegetables that gives the original Shin ramyun a deeper flavor.
2012
Shin Ramyun Black Cup Noodle Release
Adding to success of Shin Black, Nongshim released a cup product filled with the Shin Black Noodle. Following the creamier and richer broth of its first release, the cup featured the same amazing taste in a compact portable cup.
Global Shin Statistics
100+ Countries
Sold Globally
$13B
Cumulative global sales since inception
38.6B Packs
Cumulative global sales since inception
